A Force For Good
Athletic Brewing’s IMPACT Brew series goes beyond crafting incredible NA Brews and extends to crafting a positive impact on marginalized communities.
Athletic Brewing’s IMPACT Brew Series features four specialty limited-time offerings: Soul Sour, Trailblazer, Rainbow Wall, and Ready Front, honoring Black History Month, Women’s History Month, Pride Month, and Veteran’s Day, respectively. With each purchase of an IMPACT brew, you’ll be supporting organizations that make a difference for marginalized communities, with up to $100,000 of IMPACT Brew Series profits donated annually to these causes.
Commitment to community
As a Certified B Corporation, Athletic Brewing’s mission is to make their business a force for good and positively impact their customers’ lifestyle while greatly impacting their communities and environment for the better.
Athletic Brewing Co-founder & Chief Product Officer, John Walker shared, “Being able to identify as a B Corp business means, to me, that we are on the right track in terms of how we operate our business, internally and externally, and that we have made the challenging decision to be objective and accountable so we can do better every day.”
The five impact areas that are assessed when becoming a certified B Corp are: Customers, Workers, Governance, Community and Environment.
Their IMPACT Brew Series is a perfect example of their commitment to giving back to the community.
Meet the IMPACT brews
Soul Sour – honoring Black History Month in February. Soul Sour is a fierce and fruit-forward sour brew crafted annually in honor of Black History Month, first released in 2021. It features the vibrant flavors of blueberry, lemon, and mango (BLM) and offers a smooth, sweet nose and bright, tart body. Delicately sour but exceedingly crisp, it’s refreshing on both palate and soul. Donations from this brew benefit organizations breaking down barriers for Black, Indigenous and People of Color in brewing and distilling through scholarships, education, and career advancement.
Trailblazer – honoring Women’s History Month in March. It’s a smooth hoppy Helles with a crisp peach nose and notes of florals and citrus. Since its creation in 2021, Trailblazer has been a salute to women pioneers traversing new territories to chart their own paths. Through donations from this brew, Athletic partners with organizations focused on providing increased visibility, easier access, better representation and side-by-side support for women in the brewing industry.
Rainbow Wall – the annual Pride Month brew every June. It’s a slightly hazy and hugely flavorful, citrus-forward IPA. With this brew they toast the entire LGBTQIA+ community with arms open, belays on and two words: be you. Donations from Rainbow Wall go to organizations empowering the LGBTQIA+ community, working to remove barriers to access while empowering LGBTQIA+ bodies and minds.
Ready Front – Ready Front is their our annual Veterans Day brew crafted to give thanks and give back to those who served for our freedoms each November. It was created to celebrate Veterans and, each year, uses a blend from Yakima Chief Hops in the recipe – who also donate a percentage of every sale to a non-profit benefiting veterans. Donations from this brew benefit organizations championing veteran health, wellness, success, and community.
Athletic Brewing Co LLC. Milford, CT and San Diego, CA. Near Beer.