Inches to Miles: A Journey of Resilience, Courage, and Dedication to Adventure

What does achieving one of the most incredible physical feats look like? Inches to Miles, a new film from Athletic Brewing, takes us to IRONMAN Lake Placid to show us. Highlighting the unique stories of three athletes and Athletic Brewing ambassadors, this film shows us how small, consistent deposits can lead to incredible achievements.

Want to test your will? How about trying your hand at a tremendous, grueling feat? Are you looking to challenge yourself physically, mentally, and emotionally? An IRONMAN® will surely do all three…and then some.

In the new film Inches to Miles from Athletic Brewing, three of Athletic Brewing’s ambassadors take on one of the world’s most grueling endurance events: IRONMAN® Lake Placid. This course includes a 2.4-mile swim, a 112-mile bike ride, and a full 26.2-mile marathon — to be completed within a single day.

If an IRONMAN sounds intimidating, it’s because…well, it is. But this film shows the power of determination and that you can define what’s truly possible with the right motivation. Inches to Miles illustrates the distinct obstacles each ambassador faced — ones that will likely be relatable to viewers in one way or another — and highlights the remarkable resilience that propelled them from the starting line to the finish line.

Meet the Ambassadors

The Athletic Brewing Ambassadors, coming from all walks of life, are each driven by their unique motivations to push the limits of what feels physically possible while giving their all on the IRONMAN® course. Still, they all have one thing in common: a relentless pursuit of personal growth powered by sheer determination and a healthy dose of grit.

Timmy Howard
The odds were seemingly stacked against Timmy Howard from the start. A tumultuous childhood rooted in deceit led Timmy down a dark hole. Challenges continued to snowball for Timmy until he eventually found himself in a fitness program, where he finally experienced the loving support that had been absent his whole life. With the strength of this new community at his back, Timmy is fueled forward into IRONMAN® Lake Placid in an attempt to conquer a whole new kind of challenge.

Lynn Rogers
Lynn Rogers was training to compete in an IRONMAN® competition, but inexplicable neurological symptoms of numbness and paralysis caused her to drop out before she even reached the starting line. But that didn’t stop her. An unwavering support group that continued to show belief in Lynn helped her maintain belief in herself – which is how she worked her way to competing in IRONMAN® Lake Placid.

Channon Greenfield
A carefree and sociable college student, Channon found himself loving the fraternity life – that is, until he was kicked out of school. In a soul-searching journey to turn his life around, Channon found himself volunteering at an AIDS clinic, where he discovered an unexpected, caring community. Feeding off the strength of this community, Channon began to invite new challenges, which eventually landed him at IRONMAN® Lake Placid.

Join the Journey: Watch Inches to Miles Today!

Not looking to tackle an IRONMAN® any time soon? Trust us, you’re not alone in that. Still, this film holds tremendous value for you, even if you don’t have your sights set on the most grueling endurance race.

Inches to Miles isn’t just a film for IRONMAN enthusiasts or athletes preparing for their next challenging endeavor! This film seeks to inspire us all—regardless of our athletic undertakings. It doesn’t matter if you’re a seasoned athlete, a first-time trail runner, hiker, or simply someone who enjoys daily movement. This film is designed to inspire you to challenge yourself, show up for yourself, set a goal, and do everything in your power to achieve it.

Inches to Miles reminds us that significant achievements come from small, consistent efforts.

Experience the inspiring journey of Inches to Miles! Visit Athletic Brewing’s website to find out how (and where!) you can watch it. 

Athletic Brewing Company, LLC. Milford, CT and San Diego, CA. Near Beer. <0.5% alc/vol.