2018 National Trails Day® Report

Plan Your Event

Your event can be as simple as leading a hike, ride, or paddle on your favorite trail or you can go all out by organizing a large community trail festival. Taylor your event for your program needs. Check out the 2018 Event Host Guide for helpful tips on planning your event.

Get the Word Out

Register your event for FREE so participants can find your event on the National Trails Day® event web page.

Connect with More People

In 2017, National Trails Day® generated nearly 300 million media impressions, and hundreds of thousands of Americans participated in events in all 50 states and Washington D.C. View the 2018 NTD Report to see the scope of the nationwide impact.

What are the benefits of registering a National Trails Day® Event?

1. Reach A New Audience

Registering an event is a great way to reach individuals outside your current circles. Each year, tens of thousands of individuals search for local events on the National Trails Day® events page. You benefit by having new trail supporters find you via American Hiking Society’s national media platform, ads in national outdoor magazines, and other media and outreach efforts. It’s free publicity for you! In 2018, National Trails Day® earned more than $32 million worth of digital advertising.

2. Save Valuable Time

American Hiking Society provides event hosts with time-saving guides to help you plan and promote your event. The National Trails Day® guides will walk you through the planning process and provide content for you to promote your event. Use the included checklists, photos, logos, and templates for social media and newsletters to shave off hours of planning and promotion work.

3. Recruit Volunteer Support

Need help finishing a trail project? National Trails Day® is a great platform to recruit new volunteers. In 2018, an estimated 24,00 trail volunteers helped build and maintain nearly 800 miles of trail across the country.

2019 registration will begin in February 2019!

2018 Event Host Guide

Update coming February 2019

What are the expectations for hosting a National Trails Day® event?

1. Event hosts facilitate a group trail activity

Any non-motorized trail activity can be considered a National Trails Day® event. Events can be simple group hikes or rides, they can be large community festivals or anything in between.

2. All events need to be registered (for free) on the National Trails Day® database

Maintaining a comprehensive list of all NTD events enables the general public to easily search for events in their area.

3. Event hosts need to provide a clear and accurate event description

Participants should know what to bring and what to expect at an event. Please make it clear if participants need to pay for park admissions or event registration.

2019 registration will begin in February 2019!

Promotional Resources

2018 National Trails Day® Promotional Toolkit

For 25 years American Hiking Society’s National Trails Day® has united the trails community every year on the first Saturday of June with the goal of connecting more people to trails and public lands. For National Trails Day® 2018, in honor of the 50th anniversary of the National Trails System, we have set a collective goal to improve 2,802 miles of trail—the distance across the US—in a single day. We ask event hosts and participants to pledge to improve a trail by packing out trash or organizing a trail work project or park clean up.

American Hiking Society will continue to support recreational and stewardship events alike by connecting people with local events, but we encourage you to join the movement to improve 2,802 miles of trail on June 2, 2018.

American Hiking Society knows your time is incredibly valuable, so we have put together promotional content to help you promote National Trails Day® with your audience. Feel free to use the samples as is or modify them to suit your needs.

Campaign Hashtags: #NationalTrailsDay, #FindYourTrail

Site Link: https://americanhiking.org/national-trails-day/ or http://bit.ly/2018NTD

2018 Graphics and Visuals: Below

American Hiking Society Networks: Please tag us in your posts and share National Trails Day® content.

Downloadable Graphics

Please incorporate these graphic elements into your NTD promotional materials. Add them to your logos and event branding but please do not alter the appearance of the graphics.

AHS Logo

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National Trails Day® Wordmark

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National Trails Day® Hashtag

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2018 NTD graphic

2018 National Trails Day® Graphic

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2802 miles graphic.5x

Please use this graphic in conjunction with either the AHS logo or the National Trails Day® Wordmark.

2,802 Mile Graphic

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Facebook Cover Image

Twitter Header Image

Promotional Photos

National Trails Day® B-Roll Footage

2018 National Trails Day® Sponsors

National Trails Day® Federal Partners